There are certain rules that one must abide by in order to successfully survive a horror movie.
Scream (1996, director Wes Craven)
"There’s children throwing snowballs / instead of throwing heads / they’re busy building toys / and absolutely no one’s dead"
I can’t come back if nobody remembers me. I can’t come back if nobody’s afraid. I had to search the bowels of Hell, but I found someone, someone who’ll make ‘em remember. He may get the blood, but I’ll get the glory, and that fear is my ticket home.